About Us
MODINZA is more than just a fashion label — it’s a vision born from over 15 years of hands-on experience in the Middle Eastern market, where we’ve proudly designed, manufactured, and sold premium-quality women’s jalabiyas. As a B2C (Business to Consumer) brand, we focus on delivering our products directly to individual customers, ensuring a personalized and seamless shopping experience. Every piece we offer is 100% in-house produced, from fabric selection and sketching to stitching and final finishing — all under the skilled supervision of our 50+ expert workers, led by a team with 20+ years of industry experience.
After building a successful legacy in the Middle East, we expanded our footprint to the UK with the launch of MODINZA in London, creating a dedicated digital identity to serve and connect directly with women across the UK. Our production is supported by modern machinery and a rigorous quality control process, ensuring that every piece reflects the highest standards — using only premium fabrics, yarns, and trims with zero compromise on quality.
Our Mission
To redefine modest wear by blending tradition with modern ease. We craft breathable cotton jalabiyas that make every woman feel comfortable, confident, and at home — whether she’s relaxing, entertaining guests, or embracing her personal style.
Our Vision
To become a trusted global name in contemporary modest fashion — where every piece tells a story of grace, strength, and self-expression.
Who We Are
MODINZA is a UK-based B2C fashion brand inspired by real women and their daily lives. Our collections feature soft cotton fabrics, relaxed fits, and timeless floral prints — designed for comfort without sacrificing elegance. Whether you’re lounging at home or hosting a gathering, our pieces are created to become your everyday favorites.
From Our Creative Voice
Hi, I’m Ruth P. Saluday, the creative mind behind Modinza’s digital presence. At 33, after years of helping brands tell their stories, MODINZA has become my passion project. It’s more than a brand to me — it’s a celebration of modesty, comfort, and effortless style for women who deserve to feel beautiful and seen.
What Makes MODINZA Different
We don’t just sell garments — we understand women. That’s why our focus is on:
✔ Comfort without compromise
✔ Modesty with a modern appeal
✔ Cotton fabrics that breathe and move
✔ Styles that feel natural, elegant, and empowering
Our products are made for mothers, daughters, professionals, homemakers, and dreamers — real women living real lives.
Our Core Values
- Comfort Over Complication: Dressing up should be the easiest part of your day.
- Timeless Over Trendy: We create lasting pieces, not fast fashion.
- Culture with Confidence: Traditional roots, modern soul.
- Craftsmanship with Care: Every stitch is made with love and precision.
- Global Reach, Personal Touch: From the UK to the UAE and beyond — every customer matters.
Why Choose MODINZA
✔ 100% breathable cotton
✔ Perfect for lounging, casual wear, and hosting
✔ Elegant floral prints in versatile colors
✔ Fast UK delivery and growing international presence
✔ Trusted by women in over 10 countries
✔ Now offering custom sizes for bulk/wholesale orders
Join the MODINZA Movement
Whether you’re building your wardrobe or seeking effortless elegance, you’re in the right place. MODINZA is not just a brand — it’s a movement to bring beauty, culture, and comfort back into everyday fashion.
From one woman to another — thank you for being here.
Warmly,
Ruth P. Saluday
CEO & Founder – MODINZA
Contact Us
We’re always happy to assist you with questions, orders, or feedback.
Trade Name: Modinza Traders Ltd
Company Number: 16542933
Email: support@modinza.com
Phone: +44 203 967 8366
Phone: +44 7577 307385
Website: www.modinza.com
Registered Address: 71–75 Shelton Street, London WC2H 9JQ, United Kingdom.